10 Reasons For Exchanging Links

Ask Mr. D
Dear Mr. D

I have heard that to make it on the Internet,
a business must have a high ranking on the
search engines. I have .....

1) TARGETED LINKS
If you exchange links with websites that are related to the
topics covered in yours (highly recommended) then visitors
that click on your links will be targeted. They will already
be interested in the site that you exchanged links with and

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so will be looking for more information on the topic.

2) IT'S FREE
Exchanging links is free (the only cost being that you have
to put a reciprocal link on your website). This means that
you will be getting targeted traffic for no cost at all,
whereas you could be paying for targeted visitors from
pay-per-click search engines, ezine ads etc.

3) LINK POPULARITY
Each time you exchange links with a website it means that
there is one more site linking to you. Now that link
popularity is becoming more important with search engine
rankings, it is essential to build your link popularity.
And what better way to do it than by exchanging links' You

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increase your link popularity and get free targeted
advertising at the same time.

4) BUILDS YOUR SITES RESOURCES
If your website offers resources to its visitors, then the
websites that your exchange links with can be added to those
resources. In this way you can build up your resource
directory with the reciprocal links, thus offering an extra
service/feature for your visitors as well as advertising
your website at the same time.

5) QUICK RESPONSE
Once you have exchanged links with a website, then you can
start receiving visitors from that link straight away. In
contrast, if you submit your website to the search engines,
then it might take weeks or months to even get listed. This

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is a good way for new websites to quickly build a flow of
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6) GUARANTEED LINK
Once you have exchanged links with a website, that link is

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guaranteed. You know that your link will always be displayed
on that site, as long as you continue to display their link.
If the webmaster that you exchanged with decides to delete
your link, then you can delete theirs, and vice versa.

7) WEBMASTERS ARE HAPPY TO EXCHANGE LINKS
Most webmasters are happy to exchange links with websites
relevant to theirs. Remember, the exchange will hopefully
bring traffic for both websites, and most webmasters are
more than happy to receive more traffic.

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8) PERMANENT LINK
With a link exchange you get a link on a website related
to yours that won't expire. Unlike search engines or FFA
links pages, your link can't expire or be pushed off the
bottom of the list and so no re-submission is neccessary.
The only time your link could become inactive is if the
webmaster decides to delete your link, in which case you
can delete theirs.

9) CUSTOMISABLE
You should be able to submit your website title and a short
description for the exchange. Obviously it is down ......