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10 Practical Ways Search Engine Optimization Companies
Retail MarketingCopyright 2005 Benjamin Scott There are many ways to make a living. Some people work many long hours a week slaving in a ..... ...... an SEO consultant, don't start with one domain and then get a notion about introducing a new one. It throws the whole program off track.7. Don't change your page names.If you have a page called newproducts.asp, don't change it to new-products.html after the SEO program begins. The change will just confuse search engine spiders and hinder or delay high rankings. 8. Don't insert "alt" tags after the SEO program begins."Alt" tags with images are for search engine consultants to manage. They're in the best position to know when "alt" tags might be appropriate. If you add them on your own, you may ruin the delicate balancing act SEO consultants perform with many page factors.
9. Avoid altering page title tags.If an SEO consultant has a title tag strategy you approve, don't go back in a week and change it. Some pages can work with a company name in the title tag, others won't.10. Keep an open mind. Clients and consultants both need an open mind as creative ideas and approaches are expressed. A client may suggest something unethical, but the consultant should gently steer them away from the tactic. If a consultant finds a useful way of introducing a links directory on the Web site, give it some thought. Just because your Web site lacks a directory doesn't mean it can't support one. How can you have reciprocal links without one'
About the Author Michael Murray is vice president of Fathom SEO, an Ohio-based http://www.fathomseo.com
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