10 great ways to fail at affiliate 'selling'

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...... most likely you've been hyped!

4) Too many different programs/Too diverse programs

This is a very common problem. Promoting 100 different programs

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on 100 different subject areas - will kill your chances of
success! Of course it is ok to represent several products at the
same time - often you need to do this to make a solid income.
Just be sure that they are related to your site's content, and
don't compete with each other too much (if at all). Often it is
very good to be an affiliate of several programs that complement
each other.

I'm sure you can see the advantages of promoting "Fast and easy
birdhouse kits" alongside "Home delivery birdseed" and "Jake's
guide to the birds". Compare that with a site that promotes
"Ma's cookie dough", beside "Uncle Jeb's axle grease remover"
and "Guido's kneecap replacement service". Which do you think
will be more successful' The point is STAY FOCUSED. Know what

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you promote, and promote what you know.

3) No backend sales/support (ezine etc.)

You MUST have backend sales and support. If you don't know what
backend is, get your mind out of the gutter, its not what you're
thinking! Backend simply means systems that kick into play AFTER
the initial contact/sale. The absolute best of these is running
your own ezine. If you don't have an ezine and a system for
collecting email addresses and information from your visitors,
you need to get on it NOW! Don't know why' Its simple.

If a visitor comes to your site and then clicks on a link to one
of your affiliate programs, you will get a commission (assuming
you presold your link well). At that point, they're GONE. You've

lost them FOREVER! Now imagine that you have an ezine signup box
on your site and they join your ezine. Now you have them for as
long as they remain a member - possibly years! How many links
will you be able to present to them' How many more will they
click' It really is a no-brainer. Setting it up isn't realy all
that hard either.

2) No effort on your part

You need to work as an affiliate marketer. Anyone who tells you
that you can do it on 2 hours a day while sitting on a beach is
basically a LIAR! There is no question that ONCE you get
established and things automated, the workload will be lower, but
you ALWAYS need to work at it. If you don't, a $4000/month
affiliate income can change to $50/month very fast! Look at it
this way, when you build a house, do you simply leave it and
move to the next town and do it again' No, you live in the house,

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enjoy its benefits and comforts, and continually maintain and

upgrade it. Building the house was the hard part, but upkeep and
enjoying the house are just as important.

1) Trying to sell

Your job as an affiliate is NOT to sell the product. Let me
repeat that, because I'm sure you missed it as you fell to the
floor. Your job as an affiliate is NOT to sell the product.
Selling the product is the job of the main site.

Your job is to get the person visiting your site to click your
affiliate link with an open mindset, and an interest in buying.
You are to Pre-Sell, or Promote if you prefer - the site and get
the person to do what you most want them to do: Be a Curious
George and CLICK THE LINK! However, you need them to do more
than simply click the link. You need to make sure that they are
clicking the link with an interest in what lies behind it. If
they are simply clicking a banner because it is flashy, you won't
have much success. However if you create an interest, a desire
to know more, about the benefits, the value of clicking the link,
then you will have an instant winner. The more you know about how
to do this effectively, the more you will succeed and profit.

Affiliate Program Intro
What is an affiliate program' Everyone who surfs the web has come across affiliate programs. You may have seen a banner on a .....

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