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10 Deadly Marketing Mistakes that Can Kill Your Online Business
...... prospects to do too much.
Don't you just hate visiting a site, only to find that
you either have to call for more information, or fill out
a nosy form with lots of personal information so that the
business can call you' Most people don't want to risk a
high-pressure sales call, so they won't bother.
It's intrusive and can be time-consuming. Give your
prospect the *option* of getting the information they want
Sales And MarketingAccelerating Your Downlines Copyright ' Chris Brown http://www.SuperiorIncome.com ..... from the web, without having to speak directly to someone.
Your phone number can be displayed as well, for those who
prefer to talk to you or your staff in person.
That's not to say that asking for personal information --
or expecting a phone call -- is inappropriate for all
businesses, of course. But in general, if you want people
to stick around, make it easy for them.
__8. Assuming that visitors know what to do.
I remember visiting one particular site not too long ago.
I read the sales pitch and browsed the site... only to find
a telephone number and a small form with a place for my
email address. Confused, I thought, 'Am I supposed to call
to order' What does the form do' Is it a newsletter signup
box or is it an ordering form' How do I place an order''
That site lost my sale, because there weren't any clear
instructions. Tell your visitors what you would like them
to do, and make the process as simple as possible.
__9. Trying to do everything for free -- or not enough.
Many beginners try every free promotion method they can
find. Others think that free promotions are useless, so
they shell out large amounts of cash on what they believe
are "effective" marketing methods.
* 'Free' isn't a 'bargain' if you don't get results.
* Throwing money at marketing isn't going to make your
campaign a success.
There are plenty of excellent free or low-cost methods of
promoting your business, and many methods that require a
larger investment. Both provide excellent opportunities.
The goal is to market your business using techniques that
give you the largest return for your investment. And if
it's free' So much the better; you'll reap larger profits!
__10. Basing your marketing plan solely on assumptions or
advice.
One common mistake is to do exactly what your competitors
are doing. But just because they're doing something does
not necessarily mean it's working! You could be copying
a failing strategy.
There are countless marketing tips and many 'gurus'.
Each one can only let you know what has worked for him
or her. However, no matter how many people it's worked
for, there is no guarantee that their strategies will
work for you also. Studying as much of this material
as you can will allow you to test and develop *your own*
effective strategies -- those that directly bring results
for your particular business.
Test everything you do. Your customers will 'vote' on
the effectiveness of your marketing by making a purchase.
About the Author
_____
Angela is the editor of Online Business Basics, a practical
guide that shows eBusiness beginners how to build an online
business on a shoestring budget. Visit her online at
http://onlinebusinessbasics.com/article.html or request
a series of 10 free reports to get you started:
mailto:businessbasics@workyourleads.com .
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