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10 Basic Search Engine Preparation Tips
...... once again but not more than twice. I'll give you an
example of my own site and then it looks like this :
7 Quick Tips For A More Profitable Internet Business
With billions of web pages and countless email messages --
a good percentage of which are spam -- building a successful
business on the Internet is ....."Killer"-Headlines !" name=description>
5.) Meta tag : keywords
The Meta tag keywords should be used to put in all your
keywords that are relevant for your site . It is crucial to put
your 4 most important keywords at the beginning. You can
include 15 further keywords and even more .
Example :
6.) Meta tag : robots
You create a little robots.txt to let the search engine know
which links it should follow. If you want to exclude certain
directories, you can use special commands which forbid the
search engine spiders to follow a complete path.
This can be necessary e.g. to avoid that the search engines link
to your download page where you have the articles you want
to sell. An example can be found below :
# robots.txt for http://www.internetmarketing-success.com/
# file created: 16.08.01
User-agent: *
# Disallow: /cgi/# exclude robots from specified tree
# Disallow: /scripts/
# file modified: 16.08.01
7.) Keyword density
Your main keyword should be mentioned within the first 8 words
of your body text and can be mentioned 3 times more. The other
keywords should not be forgotten, too. Try to use them at least
3 times in your text.
8.) Alt-tags for your images
Alt-tags are alternative descriptions for your pictures. If you
move your mouse-cursor over your pictures, you can see this
alternative text. This text is also shown if a picture is not
loaded correctly. Use your keywords to describe your pictures.
9.) No tricks like white text on white background !
Some people consider themselves to be very smart and they
want to outwit the search engines by putting a lot of their
keywords with a font in the background colour on their
pages to make it more relevant to the engines.
But times have changed : The search engines recognize these
tricks and as a result your pages are banned from their index.
Try just to do what is necessary but don't use tricks, it won't
do you no good.
10.) Link-Popularity
Many search engines like AltaVista have a new ranking
concept which includes link-popularity. This means, the
more pages have a link to your site, the better your site
gets ranked.
Some of them have also made special deals with pay-
per-click search engines. Those sites which rank on the top 3
will also get a high rank at "normal" search engines.
About the Author Article by Detlev Reimer. Feel free to use the article with these
bylines included. Detlev has just finished creating his first product,
a database program for Internet marketers which will help you to save
and organize e.g. your advertising, customer and contact data. For
further details, please visit : http://www.promobuddy.com/ . Sign up
for his newsletter at http://www.internetmarketing-success.com/ .
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